Laraix Developers is the real estate arm of the Laraix Group, a family-owned business group that has been building its reputation since 2016. The group's roots go back to a bottled drinking water brand launched under the Al Pina Group, founded in 2013. The name Laraix is derived from the Larai family, reflecting a legacy built on integrity and long-term commitment.
From industry to property
Over the years, the group diversified into food production, plastics and other sectors. Its verticals include Mega Fine Industries, Laraix Foods, Alpina Drinking Water, Ecco Plastic Industries and Aab'e Dubai. In 2025, it made its strategic entry into Dubai's residential market with Zyra Vista Residences in Al Warsan, its flagship project.
Vision and positioning
The developer's stated vision is to redefine modern homeownership in Dubai by combining elegant design with smart pricing. Rather than competing in ultra-prime waterfront districts, Laraix positions itself in the affordable luxury segment. It targets end users, young families and investors looking for accessible entry prices.
- Leadership: Mr. Kabir Sundoo Larai, Mr. Sagar Larai and Mr. Abdul Samad
- Focus: premium, fully furnished residences at mid-market prices
- Values: customer centricity, sustainability and ethical business practices
This combination of an industrial backbone and a new real estate brand makes Laraix Developers a name worth watching in the emirate.






