311 Boulevard

Two squash courts, a mini-golf course and 256 one-bedrooms: BAMX's formula for JVC

Out of the 399 units at 311 Boulevard, 256 are one-bedroom apartments. The rest is split between 100 two-bedrooms, 38 studios, just 2 three-bedrooms and 3 retail units on the ground floor. BAMX Development has built the tower on a ground floor, three podium levels and fifteen residential floors, with the roof set aside for shared amenities. Total built-up area reaches 65,401 sqm, which puts the project among the more substantial volumes in the area without making it a high-rise tower. Handover is set for December 31, 2027, on a freehold basis. The developer chose to set itself apart on two specific fronts: an interior design partnership with a Milan-based house and a sports amenity program that goes beyond what's typical in Jumeirah Village Circle.

Only two three-bedrooms out of 399 units

The unit mix spells out exactly who this building is built for. With 64% one-bedrooms, BAMX is targeting single tenants or couples first, a profile that has driven JVC's rental demand for years. The 100 two-bedrooms open the door to small families and flatmate setups. The two three-bedrooms are something of a rarity: the brochure details one at 2,363 sqft total (roughly 220 sqm), including more than 1,000 sqft of balcony. The brochure itself describes an "affordable" positioning, which stands apart from the usual high-end sales pitch and clarifies the strategy: volume, compact layouts, careful finishing to stand out in the rental market.

Belmore Collection Milano for the finishes

Interiors are handled by Belmore Collection Milano, a brand created by a Milan-based company that has specialized for roughly a decade in design contracts and building materials. BAMX presents itself as the brand's official partner. In practical terms, the spec sheet lists marble, engineered wood flooring, ceramic and carpet for floors, and walls combining decorative paint, marble, timber cladding, mirrors and metal panels. The facade brings together aluminum, glass, GRC (glass fiber reinforced concrete) and painted cement render, on a concrete structure. This level of detail in a brochure is unusual enough in JVC to be worth noting, though buyers should still check which materials apply to private units and which are reserved for the lobby and shared spaces.

Balconies that add up to real square footage

The typical floor plans show outdoor spaces more generous than what's usually found on one-bedrooms in this area. Unit 137 on the first floor shows 804 sqft indoors and 290 sqft of balcony, roughly 27 sqm outside. Two-bedroom unit 128 adds 316 sqft of balcony to its 1,041 sqft of indoor living space. By contrast, studio unit 134 gets just 45 sqft outdoors. Studios range from 479 to 711 sqft across three layouts, one-bedrooms from 781 to 1,394 sqft, and two-bedrooms from 1,105 to 2,611 sqft across six layouts. For an investor, the gap between indoor living space and total area is worth a careful calculation of the real price per usable square foot.

Squash, mini-golf and an outdoor cinema on the roof

BAMX lists amenities ranging from 23,000 to 26,300 sqft depending on the page, roughly 2,100 to 2,450 sqm. The breakdown says more than the total. Two regulation-size squash courts are part of the program, an amenity that's almost nowhere else in the surrounding buildings. A 3,000 sqft mini-golf course sits alongside a 1,130 sqft open-air cinema set up on the roof. The pool area covers 4,620 sqft (roughly 430 sqm) and brings together a jacuzzi, a kids' pool, a shallow pool with loungers, shaded tables and a play area. Roof gardens, barbecue zones, a gym, a sauna and an outdoor yoga space round out the list.

Circle Mall five minutes away, JSS four

The brochure lines up driving times that confirm this is a residential-first location. JSS International School is 4 minutes away, Circle Mall and Life Medical Center 5 minutes. Dubai Hills Mall is listed at 11 minutes, GEMS World Academy and Mediclinic Parkview at 12 minutes, Mall of the Emirates at 15 minutes. On the employment side, Emaar Business Park is 10 minutes away, Dubai Internet City and Media City 15 minutes. Dubai Marina, Downtown and the beaches at JBR or Kite Beach are about twenty minutes out, the international airport roughly 30. As is the case everywhere in JVC, the lack of a nearby metro station means a car is necessary, something to factor in for tenants working in the Sheikh Zayed Road free zones.