Damac Casa

A 43-storey tower with sand beach installed 150 metres above street level

Damac Casa rises from a plot in Al Sufouh wedged between Dubai Media City and Dubai Internet City. The tower stacks 43 residential floors above a two-level podium housing townhouses and parking. DAMAC Properties has differentiated this project through an unusual amenity: an artificial beach complete with imported sand and private cabanas positioned on the podium rooftop. Handover is scheduled for May 2028. Units range from studios to five-bedroom apartments, with entry prices starting at AED 2,998,000. Freehold status grants international buyers full ownership rights without nationality restrictions.

Aquarium corridor as building entrance

The main lobby funnels residents through a walkway lined with floor-to-ceiling aquarium panels stretching several dozen metres. This is not mere decoration. Families with children gain access to a sketch aquarium zone where tablet drawings animate on the glass walls in real time. The concept borrows from destination hotel design rather than conventional residential lobbies. This experiential entry point signals that Damac Casa targets buyers seeking lifestyle differentiation beyond square footage and finishes.

Five minutes to Palm Jumeirah, twenty to Downtown

Location benefits from direct access to Sheikh Zayed Road and the Palm Jumeirah exit ramp. Nakheel Mall and the Palm trunk sit five minutes away in light traffic. Dubai Marina Mall and Mall of the Emirates fall within a ten to fifteen minute radius depending on the hour. Dubai International Airport remains reachable in twenty-five minutes via the E11. For daily commutes, the Dubai Media City tram station connects directly to the Marina and the Red Line metro. This connectivity profile appeals to professionals employed in the surrounding media free zones.

Aqua spa, submerged gym equipment and dive simulator

The amenity programme revolves around a water theme executed across multiple levels. The aqua gym features resistance machines partially submerged in shallow pools, a setup common in physiotherapy clinics but rare in high-rise residential. The spa includes sauna, steam room and treatment areas with seafloor-inspired interiors. The standout element is a vertical dive simulator allowing residents to practice freediving or familiarise themselves with scuba gear without leaving the building. Two pools complete the offering, including a dedicated lap basin.

Rain room and permanent art installations

Damac Casa integrates interactive art pieces across rooftop common areas. The rain room lets visitors walk through artificial rainfall without getting wet thanks to motion sensors that halt water flow above each pedestrian. This installation gained fame through the art collective Random International in contemporary museums. Its permanent residential integration marks a first for DAMAC Properties. Outdoor spaces also include palm gardens, a suspended lounge and floating daybeds oriented toward Gulf views.

Buyer profile: media sector expats and mid-term investors

Immediate proximity to Dubai Media City, Dubai Internet City and Knowledge Park naturally targets executives and entrepreneurs in tech and media. These free zones employ tens of thousands of professionals who prioritise short commute times. Entry pricing below three million dirhams for a new apartment with potential sea views positions Damac Casa below branded projects on Palm Jumeirah while delivering comparable finishes and amenities. For investors, rental demand in this corridor remains supported by continuous turnover of expatriate contracts tied to media and tech industries.