Smart Heights

A DAMAC office tower in the Barsha Heights media corridor

Smart Heights stands apart from the rest of DAMAC Properties' catalogue. There are no branded residences or podium lagoon here, just a commercial building handed over in late 2010 in Barsha Heights, formerly known as Tecom. The tower combines flexible office floors with retail space at ground level. Its curved shape and glass skin reflect the surrounding urban fabric, with vertical lines that emphasise the height. The location sits close to Dubai's media and technology hubs, which explains the type of occupant it targets. This is a straightforward commercial asset, and should be read as one.

Barsha Heights, a district built around media and tech

Barsha Heights, long known as Tecom, is home to a concentration of media, IT and business services firms. Smart Heights fits into this dense network of office towers and hotels. Atana Hotel Dubai sits less than five minutes away, as do Al Zahra Hospital and Saudi German Hospital. Mall of the Emirates is about ten minutes away, giving occupants a nearby spot for dining and shopping. The location, at the junction of Sheikh Zayed Road and Al Khail Road, makes it easy to reach both Downtown and the Marina.

A fully glazed, curved facade

The building follows a contemporary design language: a curved silhouette, a glass envelope that catches the light and mirrors the neighbouring towers. Vertical elements visually stretch the height and give the building a recognisable identity in an area where towers can often look alike. Inside, the approach is functional: clean lines, legible floor plates, and generous natural light. Circulation has been designed to feel intuitive, which matters in a multi-tenant building. The overall effect stays understated, with no unnecessary decorative flourishes, in keeping with its professional use.

Modular offices and ground-floor retail

Smart Heights offers two types of space. The office floors come in flexible formats that can be adapted to a company's size, from independent operators to mid-sized businesses. The retail units occupy the base of the building and cater to convenience services, food outlets or shops that benefit from foot traffic generated by the area's workforce. This vertical mix means office occupants can find their day-to-day needs met on the ground floor. For an investor, this dual typology spreads leasing risk across two distinct markets: office and retail.

A gym, pool and spa in a commercial building

What sets Smart Heights apart from a standard office building is its wellness offering. The tower includes a shared gym and fitness area, a swimming pool and a spa, amenities rarely found in a purely commercial asset. There's also a pool deck, relaxation and rest areas, a lobby and shared social spaces. The idea is to keep employees on site and blur the strict line between work and downtime. High speed internet, elevators and parking round out the technical offering. For a company looking to retain staff, these amenities become a concrete selling point.

An office asset already completed and operating

Unlike most DAMAC launches, which are sold off plan, Smart Heights is an existing building, completed since late 2010 and fully operational. That changes the picture for a buyer: there is no construction risk, no wait for handover, and rental occupancy can be checked before purchase. The typical buyer here is an investor seeking commercial yield or a business wanting to own its own premises in Barsha Heights. The maturity of the district and its ties to the media economy give some visibility on rental demand. This is an income play, not an off plan speculation.