Fleurs De Jardin

Jacob & Co. moves from watchmaking to residential architecture in Meydan

Geneva-based watchmaker Jacob & Co. enters the residential market through this collaboration with AMIS Development and architecture firm GPD. The community comprises fewer than 50 units, split between 5-bedroom villas and 6-bedroom mansions. Villas start at 9,600 sq. ft., while mansions reach 17,000 sq. ft. Entry pricing sits at AED 26 million, with mansions exceeding AED 48 million. Handover is scheduled for September 2028, and the expression of interest requires AED 100,000 upfront.

Meydan District 11: five minutes from the Racecourse, fifteen from Downtown

The site occupies the southern portion of Mohammed Bin Rashid City, directly facing Meydan Racecourse. A fifteen-minute drive reaches Business Bay or Downtown Dubai, while Dubai International Airport is roughly twenty minutes away. The surrounding area remains under development, which means low density in the near term but limited walkable retail. Public transport connectivity is not immediate, as the nearest metro extensions prioritize Meydan One further north. Neighboring plots are earmarked for similar high-end communities, reinforcing the residential enclave character.

Two product lines only: 5-bedroom villas or 6-bedroom mansions

The developer has opted against apartments or townhouses. Every unit is a standalone residence across two levels plus a basement. Villas offer around 9,600 sq. ft. of built-up area on generous plots. Mansions expand to 17,000 sq. ft., with basement space for a home theater and golf simulator. Floor plans feature double-height volumes and extensive glazing onto the landscaped gardens. Covered parking comes standard, with mansions receiving additional basement garage capacity.

A retro clubhouse and a central lagoon anchor the community

A man-made lagoon sits at the heart of the development, surrounded by walking paths and landscaped greenery. The clubhouse leans into a retro aesthetic, complete with swimming pools, a pool deck, and a lounge area. The fitness studio covers weights and cardio without specialized zones for combat sports or functional training. A spa and wellness center complement the leisure offering, alongside a secured children's play area. A covered outdoor theater allows private screenings. Gated entry and CCTV monitoring provide round-the-clock security.

AMIS Development: a boutique operator focused on branded partnerships

AMIS Development concentrates on low-density residential projects across the UAE. The company favors tie-ups with brands outside the real estate sector, as demonstrated by the Jacob & Co. collaboration here. Its portfolio does not include high-rise towers or mixed-use megaprojects, which explains the gated community format. Delivered references remain limited in volume, but the positioning targets buyers seeking discretion and bespoke product.

Buyer profile: affluent families prioritizing privacy

The high entry price and absence of smaller units target ultra-high-net-worth families or investors diversifying residential holdings. The site's relative seclusion rules out buyers seeking an intense urban lifestyle. The mansion configuration with a convertible basement appeals to those who entertain frequently or want private leisure facilities. A payment plan stretching to 2028 spreads the financial commitment, but the AED 100,000 EOI filters out casual inquiries from the start.