Select Group: The Developer Behind Six Senses Marina in Dubai

Twenty years of presence, a decisive off-plan criterion

In a market where many developers haven't outlasted a single property cycle, Select Group's longevity is a signal in itself. Founded in Dubai in 2002, the group can point to more than two decades of uninterrupted deliveries: over 10,000 homes handed over, around 2.3 million sqm developed and a gross development value of roughly €8.8 billion.

This track record matters all the more because most new-build activity in Dubai is transacted off-plan — that is, on plan, before completion. The buyer commits funds against a promise: the developer's ability to deliver on time, at the announced finish level, then becomes the primary risk factor to assess. To dig deeper into how this market works, our guide to investing in Dubai lays out the steps and the checkpoints.

A portfolio focused on the waterfront and premium locations

Select Group's specialty is clear: the waterfront and central locations. Six Senses Residences Dubai Marina is the showcase — the world's first standalone Six Senses branded residence and a project aiming for the title of tallest residential tower on the planet, in Dubai Marina.

The group is also developing Peninsula, an entire waterfront community in Business Bay, along with Jumeirah Living Business Bay, a more exclusive address of 82 residences across 35 floors. Finally, Artistry Residences, in the Dubai Design District, offers direct views of Downtown and the Burj Khalifa. As many distinct segments, each speaking to a different investor profile.

What the 2026 awards tell us

In 2026, Select Group was named developer of the best waterfront development, while Six Senses Dubai Marina took home branded residence of the year. These accolades confirm the group's positioning in the ultra high-end and the branded residence — those residences operated under a hotel or lifestyle brand, pooling services and reputation.

An award guarantees neither a yield nor a capital gain, but it validates a trajectory: in luxury and waterfront, brand and location weigh heavily on resale as well as on rental.

What this changes for the investor

What we take away from Select Group, at Lucretia, comes down to one word: consistency. We have guided many investors on these projects and, project after project for more than twenty years, delivery quality has been there. On off-plan, that is the criterion that matters most — even before the advertised price or yield.

For an investor, that dispenses with no due diligence. Each project has its own logic: a branded tower like Six Senses Residences Dubai Marina is not weighed up in the same way as a more intimate address. The right choice depends on the objective — home, short-term rental, resale on completion — as well as the budget and the holding horizon. In Dubai, let's recall, private individuals pay neither income tax on rental income nor capital gains tax on property, a framework that weighs heavily in the net return calculation.

Our role is to compare a single developer's projects against each other and against the rest of the market, to check the payment schedule, the state of construction progress and the consistency of the price per sqm relative to the district. It is this analytical work, grounded in our local presence, that turns a fine signature into a sound investment decision.

Source: Original post on Instagram (@lucretia_immobilier) — 28 August 2026