On 10 September 2026, Sobha Realty launched Sobha Sanctuary, a 50 billion AED master plan off Al Ain Road — the largest single project in its history, with villas from 3.99 million AED.
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On 10 September 2026, developer Sobha Realty announced the launch of Sobha Sanctuary, a 50 billion AED master plan being developed off Al Ain Road in Dubai. Spanning roughly 37.5 million square feet, it is the largest single project the group has ever launched. The first phase covers about 250 villas, priced from 3.99 million AED, with initial handovers announced for the third quarter of 2029.
The essentials
- Sobha Realty launched Sobha Sanctuary on 10 September 2026, a 50 billion AED master plan in Dubai.
- The development spans roughly 37.5 million square feet, off Al Ain Road, and stands as the largest single project in the developer's history.
- The first phase comprises around 250 villas, with prices starting at 3.99 million AED.
- The first handovers at Sobha Sanctuary are scheduled from the third quarter of 2029.
- The project targets the family home segment, a highly sought-after category in Dubai's residential market.
A villa master plan by Sobha Realty
Sobha Sanctuary is the largest single project ever undertaken by Sobha Realty: 50 billion AED invested across roughly 37.5 million square feet, off Al Ain Road, in south-east Dubai. The developer opens the programme with a first phase of around 250 villas, with prices starting at 3.99 million AED and first handovers expected in the third quarter of 2029.
The positioning follows the group's familiar approach, known for its high-end finishes and integrated construction model. For an initial read on the developer and its delivery track record, see our profile on Sobha Realty. Checking a developer's reliability, its guarantees and its delivery pace remains a key step before any commitment: we set out the method in our guide to choosing a reliable property developer in Dubai.
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Why the family villa segment stands out
Sobha Sanctuary targets the family home market, a segment structurally scarcer than apartments in Dubai. Demand for quality villas and townhouses remains supported by the steady arrival of resident families and by the relative scarcity of land dedicated to low-density residential communities.
A launch on this scale, phased through to a first handover in 2029, is aimed above all at buyers purchasing off-plan. Understanding the stages of this kind of acquisition is essential: our guide to buying off-plan in Dubai traces the journey, from the reservation contract to the handover of the keys.
What it means for the investor
For an investor, Sobha Sanctuary combines two sought-after strengths: an established premium developer and a segment — the family villa — reputed to be scarce and resilient in Dubai. With an entry point at 3.99 million AED, the first phase calls for a substantial budget, in line with a high-standing product within a new master plan.
We would stress that an off-plan purchase delivered in 2029 is a bet on the long term: the entry price, the payment schedule and the developer's solidity matter more than the launch announcement alone. The payment structure during construction deserves close scrutiny — we explain it in our guide to the payment plan in Dubai. In Dubai, individuals pay neither tax on rental income nor capital gains tax on property, a framework that remains favourable to this kind of wealth-building acquisition.
Beyond this specific launch, we recommend placing the opportunity within a broader strategy for the Emirati market: our page on investing in Dubai sets out the key markers. Lucretia supports every step, from selecting a unit within phase 1 through to securing the contract, without ever presenting a future return as guaranteed.
Source: gulfnews.com — 2026-09-10
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About the author
Mourad LACHAB
Real Estate Consultant
Originally from Strasbourg and after ten years in Paris, Mourad moved to Dubai. A former soldier in the French Army for five years, he developed discipline, rigor and a sense of responsibility — qualities he now puts to work for his clients. He started out in Dubai at an English-speaking agency specializing in the secondary market, then joined Lucretia to support French-speaking clients with a 360° view of the market: off-plan, resales, rentals, taxation, etc. A committed and passionate professional, Mourad stands out for his seriousness, transparency and determination. He also practices boxing, a sport that perfectly reflects his mindset.
