On 23 October 2026, Lucretia posted a "yes or no" video on Instagram: in 60 seconds, Dubai broker Sofiane answers 17 questions on rental yields, Dubai South, mortgages for non-residents and life as an agent.
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For anyone weighing a Dubai real estate investment, our Instagram post of 23 October 2026 on @lucretia_immobilier put Sofiane, a Dubai broker, through a simple exercise: 17 questions in 60 seconds, with only "yes" or "no" allowed as answers. This behind-the-scenes format covers what every investor wants to know: what rental yields really look like, the potential of Dubai South, mortgage access for non-residents and how the agent's job has changed this year.
The tone is light, but several answers say a lot about the Dubai market in autumn 2026. Here is what matters for a buyer.
@lucretia_immobilier · 23 October 2026
60 seconds, 17 questions, only yes or no ⏱️ 12% yields, Dubai South, clients who negotiate everything, seven-figure commissions… Sofiane, a Dubai broker, answers straight (well, almost 😏). Which answer surprised you most? Tell us in the comments 👇 🇬🇧 60 seconds, yes or no only: a Dubai broker answers everything (well, almost). #Dubai #ImmobilierDubai #DubaiRealEstate #InvestirADubai #OuiOuNon
Key takeaways
- On 23 October 2026, Lucretia posted an Instagram video in which Sofiane, a Dubai broker, answers 17 questions with yes or no in 60 seconds.
- Asked whether a 12% rental yield can still be found in Dubai in October 2026, Sofiane says "no".
- Asked whether Dubai South is the emerging district with the most potential, Sofiane answers "yes and no", a sign that it depends on the project and the investment horizon.
- According to Sofiane, a non-resident can get a mortgage in Dubai "under certain conditions".
- Sofiane says his clients still see Dubai as a safe haven, and that the regional tensions of 2026 have transformed the job of a real estate agent there.
12% yields are no longer the norm for Dubai real estate investment
The clearest answer in the video concerns yields: for Sofiane, a 12% rental yield is no longer available in Dubai. That unhesitating "no" is a useful signal for investors, because the figure still appears in some listings. The price growth of recent years has mechanically shifted the ratio between rent and purchase price.
Yield should always be calculated net: service charges, management fees, vacancy. Our guide Dubai property market: trends and outlook reviews these shifts district by district.
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Dubai South: real potential, but selective
On Dubai South, Sofiane answers "yes and no". For an emerging district, that is the most accurate answer possible. The area, built around Al Maktoum Airport and Dubai World Central, draws many off-plan launches, and its trajectory will depend on how fast infrastructure is delivered.
Potential therefore varies widely from one project to the next: exact location, developer strength, delivery schedule. The profile of the state-backed developer Dubai South helps place the projects run directly by the zone's authority.
Financing, negotiation, trust: the reality on the ground
A non-resident can borrow to buy in Dubai, Sofiane confirms, under certain conditions. In practice, UAE banks look at income, country of residence and property type, and require a larger down payment from non-residents than from residents.
Other lessons: a client who negotiates everything is not a bad sign in his view, and some profiles, French buyers among them according to him, are among the slowest to convince. He also says there are too many real estate agents in Dubai. Choosing who you work with becomes decisive.
What this means for investors
These answers confirm what we see every day: Dubai is still perceived as a safe haven, but the autumn 2026 market rewards selectivity more than enthusiasm. Double-digit yields shown without detail deserve systematic checking. An emerging district like Dubai South calls for analysing each project rather than the area as a whole. In Dubai, individuals pay no tax on rental income or on property capital gains, which is what makes net yield so easy to read. Our guide Property taxation in Dubai details what a buyer actually pays.
As the number of agents grows, value lies in method: net yield analysis, developer due diligence, financing structure, then management after handover. That is exactly the support Lucretia provides, from strategy through to resale. To see how Dubai compares with your other options, visit our page Invest in Dubai. For financing or a structure suited to your situation, we recommend a tailored review with our team.
Source: Original Instagram post (@lucretia_immobilier) — 23 October 2026
This article is part of our guide
Dubai Property Investment Guide for Foreign Buyers
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